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Are you launching enough ads

Everyone has an opinion on how many ads you should test. This one is measured: the real launch cadence of the advertisers already competing in your niche.

Count ads you started, not ads still running.

Quiet quarter

3

25 percent launch fewer

Median

7

The typical advertiser

Busy quarter

20

Top quarter starts here

Top 10 percent

50

The heaviest testers

Your cadence

Above the median

You are launching more than half the advertisers in this niche. This is the band where testing volume is usually enough to find winners without burning budget on noise.

p25

3

median

7

p75

20

p90

50

Your 8 new ads in 30 days

Based on 21,986 tracked advertisers across every niche · snapshot of 2026-07-27.

What this measures

Launch cadence only. We count ads that started in the last 30 days, taken from the date each ad was first seen. We deliberately do not count ads that stopped: that figure is an artefact of how often a page gets re-scraped rather than a real signal, and reading it as activity produces phantom slowdowns.

Volume is a means, not a goal. An advertiser launching 40 near-identical variants is learning less than one launching 8 genuinely different angles. Use this to spot a cadence that is far off the market, not to chase a number.

Do it by hand

How to find the winning ads in your niche

Cadence tells you how much to launch. This tells you how to spot which ads are actually working.

Cadence is the what. The ads are the how.

Knowing you should launch more says nothing about what to launch. LaunchSpy shows the ads running in your niche right now, how long each has survived, and the angles that keep coming back.