Advertiser
Erica Baxter · the ads they run
Erica Baxter runs 978 creatives on 10 pieces of copy. Everything below is counted from their own ads, as Meta publishes them · what they wrote, what they showed, when each one started. Nothing here is inferred.
Free account · no card
Operating from
United States
Creatives recorded
978
Every ad we hold
Distinct hooks
10
98 creatives per hook, on average
Longest run
111d
Started April 2026
Median EU reach
104
Across the 152 ads that carry it
What they keep repeating
Erica Baxter runs 978 creatives on 10 different pieces of copy. These are the ones they reuse most · the wording is theirs, quoted as it ran.
“Nothing I tried worked. Not lemon water. Not cutting bread or sugar. Not “eating less.” If anything, skipping meals just made me foggy, irritable, and exhausted. The scale barely moved. And …”
208 creatives · first ran March 2026
“What I’m about to reveal is a 30-second fridge trick that’s shrinking waistlines faster than anything I've seen before... I don’t know how much time I have. They’ve already shut down my MAHA…”
203 creatives · first ran January 2026
“At my appointment in February, I told the nurse I wanted to lose over 5 stone by the end of April. She said, “Well, Mrs Lisa, that’s a lot,” and looked a bit shocked. So after that, I didn’t…”
197 creatives · first ran November 2025
“Make healthy eating easy and fun with step-by-step videos you’ll actually enjoy watching.”
82 creatives · first ran February 2026
“Fast, delicious meals to boost your day. Perfect for busy women.”
20 creatives · first ran January 2026
Their most recent creatives
The newest distinct visuals we have recorded, with how long each has been running.
4d · April 2026
5d · April 2026
6d · April 2026
3d · April 2026
3d · April 2026
111d · April 2026
Who their ads reached in Europe
Published by Meta under the Digital Services Act, so it is measured rather than modelled · 151 of their ads carry a breakdown. Everything below is a share of their EUROPEAN reach, not of their total audience: Meta publishes this for the EEA and nowhere else.
Age and gender · EU reach only
93% women · 5% men
women men and unspecified
Which EU countries
- Ireland18%
- Spain12%
- Cyprus10%
- Malta9%
- Portugal7%
- Greece7%
- Sweden4%
- France4%
Shares of European reach only, not of their total audience · Meta publishes this breakdown for the EEA and nowhere else, so an advertiser can do most of their volume outside Europe without any of it showing here. Counted across 151 ads that carry a breakdown, 16,702 people reached in the EEA.
Behind the wall
You are seeing 6 of 978 creatives, and none of what sits behind them
- Every creative, searchable and filterable978 recorded
- The page each ad sends people to
- The funnel behind it, step by step
- The stack running it, where we can detect it
- Who each ad reached in the EU · age, gender, country152 ads carry it
- Alerts when they launch something new
Other health & fitness advertisers in United States
Same market, same country · the people this one is actually competing with for attention.
Questions people ask about this page
- Where does this come from?
- Every figure is counted from ads Erica Baxter ran on Meta, collected from the public ad library. The copy is quoted as it ran and the dates are the ones the ads carry. Nothing on this page is estimated, modelled or bought from a third party.
- Are these ads running right now?
- We cannot say that, and we do not. Meta closes an ad record when it stops, so what we can establish is when a creative started and how long it ran, not whether it is live at this second. Anyone claiming otherwise from this data is guessing.
- Is this every ad they have run?
- No. It is what has been advertised publicly and collected, which makes every count a floor rather than a census.
- How do I see the funnel behind these ads?
- That part sits behind an account. This page publishes what the ads themselves say; the funnel each one opens, the stack running it, the offer and its price are what the product opens.
Knowing what Erica Baxter writes is the easy half
What sits behind the ad · the funnel it opens, the stack running it, the offer it sells and what that offer charges · is the half this page does not show. That is what the product opens.
Where these numbers come from
Every figure on this page is counted from ads collected in the Meta ad library, and nothing is inferred: the copy is quoted as it ran, the dates are the ones the advertiser's own ads carry. Ad counts are a floor rather than a census · we hold what has been advertised publicly and collected, not everything that ever ran. Nothing here says an ad is live right now, because that is not something this data can establish · Meta closes the record when an ad stops, and our own collection runs weekly, so the honest statement is when a creative started and how long it ran. The most recent creative here started Apr 10, 2026.
Last measured Aug 6, 2026.