Where does this come from?

Every figure is counted from ads Make Me Smile ran on Meta, collected from the public ad library. The copy is quoted as it ran and the dates are the ones the ads carry. Nothing on this page is estimated, modelled or bought from a third party.

Are these ads running right now?

We cannot say that, and we do not. Meta closes an ad record when it stops, so what we can establish is when a creative started and how long it ran, not whether it is live at this second. Anyone claiming otherwise from this data is guessing.

Is this every ad they have run?

No. It is what has been advertised publicly and collected, which makes every count a floor rather than a census.

How do I see the funnel behind these ads?

That part sits behind an account. This page publishes what the ads themselves say; the funnel each one opens, the stack running it, the offer and its price are what the product opens.

Advertiser

Make Me Smile · the ads they run

Make Me Smile runs 985 creatives on 168 pieces of copy. Everything below is counted from their own ads, as Meta publishes them · what they wrote, what they showed, when each one started. Nothing here is inferred.

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Operating from

Slovenia

Creatives recorded

985

Every ad we hold

Distinct hooks

168

6 creatives per hook, on average

Longest run

168d

Started June 2025

Median EU reach

9,603

Across the 288 ads that carry it

What they keep repeating

Make Me Smile runs 985 creatives on 168 different pieces of copy. These are the ones they reuse most · the wording is theirs, quoted as it ran.

“Molti titolari di studi odontoiatrici pagano i loro collaboratori… Poi pagano i fornitori… Poi pagano le tasse… E a loro restano… le briciole. Lavorano più di 60 ore a settimana, sacrificano…”

48 creatives · first ran September 2025

“Molti dentisti brancolano nel buio quando si tratta di fare marketing. D’altronde, se ne sentono di tutti i colori. C’è chi dice “Fai il sito web” e chi dice “Il sito web non serve a nulla”.…”

35 creatives · first ran October 2025

“[IL DILEMMA DEI DENTISTI NEL 2025] Arriva un nuovo paziente in studio… Fai la visita… Presenti il piano di cura… E poi senti quelle parole che ti spezzano il cuore: "Guardi dottore, ci devo …”

33 creatives · first ran August 2025

“Sapevi che negli anni ‘80 un dentista guadagnava in media IL TRIPLO di oggi? Stesso numero di ore, stesso impegno, ma marginalità completamente diversa. Oggi il 73% degli studi che analizzia…”

28 creatives · first ran December 2025

“Doc, vuoi aumentare i margini del tuo studio dentistico e stai pensando di focalizzarti SOLO su impianti e grandi riabilitazioni? Pessima idea. Ora, so che a te potrebbe sembrare una scelta …”

23 creatives · first ran January 2026

Their most recent creatives

The newest distinct visuals we have recorded, with how long each has been running.

0d · July 2026

3d · July 2026

7d · July 2026

Who their ads reached in Europe

Published by Meta under the Digital Services Act, so it is measured rather than modelled · 200 of their ads carry a breakdown. Everything below is a share of their EUROPEAN reach, not of their total audience: Meta publishes this for the EEA and nowhere else.

Age and gender · EU reach only

43% women · 52% men

18-242%

25-3422%

35-4419%

45-5421%

55-6421%

65+15%

Unknown0%

women men and unspecified

Which EU countries

Italy100%

Shares of European reach only, not of their total audience · Meta publishes this breakdown for the EEA and nowhere else, so an advertiser can do most of their volume outside Europe without any of it showing here. Counted across 200 ads that carry a breakdown, 2,691,914 people reached in the EEA.

Behind the wall

You are seeing 6 of 985 creatives, and none of what sits behind them

Every creative, searchable and filterable985 recorded
The page each ad sends people to
The funnel behind it, step by step
The stack running it, where we can detect it
Who each ad reached in the EU · age, gender, country288 ads carry it
Alerts when they launch something new

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Questions people ask about this page

Where does this come from?: Every figure is counted from ads Make Me Smile ran on Meta, collected from the public ad library. The copy is quoted as it ran and the dates are the ones the ads carry. Nothing on this page is estimated, modelled or bought from a third party.
Are these ads running right now?: We cannot say that, and we do not. Meta closes an ad record when it stops, so what we can establish is when a creative started and how long it ran, not whether it is live at this second. Anyone claiming otherwise from this data is guessing.
Is this every ad they have run?: No. It is what has been advertised publicly and collected, which makes every count a floor rather than a census.
How do I see the funnel behind these ads?: That part sits behind an account. This page publishes what the ads themselves say; the funnel each one opens, the stack running it, the offer and its price are what the product opens.

Knowing what Make Me Smile writes is the easy half

What sits behind the ad · the funnel it opens, the stack running it, the offer it sells and what that offer charges · is the half this page does not show. That is what the product opens.

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Where these numbers come from

Every figure on this page is counted from ads collected in the Meta ad library, and nothing is inferred: the copy is quoted as it ran, the dates are the ones the advertiser's own ads carry. Ad counts are a floor rather than a census · we hold what has been advertised publicly and collected, not everything that ever ran. Nothing here says an ad is live right now, because that is not something this data can establish · Meta closes the record when an ad stops, and our own collection runs weekly, so the honest statement is when a creative started and how long it ran. The most recent creative here started Jul 19, 2026.

Last measured Sep 11, 2026.