Where does this come from?

Every figure is counted from ads Wil + The People ran on Meta, collected from the public ad library. The copy is quoted as it ran and the dates are the ones the ads carry. Nothing on this page is estimated, modelled or bought from a third party.

Are these ads running right now?

We cannot say that, and we do not. Meta closes an ad record when it stops, so what we can establish is when a creative started and how long it ran, not whether it is live at this second. Anyone claiming otherwise from this data is guessing.

Is this every ad they have run?

No. It is what has been advertised publicly and collected, which makes every count a floor rather than a census.

How do I see the funnel behind these ads?

That part sits behind an account. This page publishes what the ads themselves say; the funnel each one opens, the stack running it, the offer and its price are what the product opens.

Advertiser

Wil + The People · the ads they run

Wil + The People runs 888 creatives on 259 pieces of copy. Everything below is counted from their own ads, as Meta publishes them · what they wrote, what they showed, when each one started. Nothing here is inferred.

See the funnel behind these ads

Free account · no card

Operating from

Netherlands

Creatives recorded

888

Every ad we hold

Distinct hooks

259

3 creatives per hook, on average

Longest run

531d

Started November 2023

Median EU reach

10,343

Across the 175 ads that carry it

What they keep repeating

Wil + The People runs 888 creatives on 259 different pieces of copy. These are the ones they reuse most · the wording is theirs, quoted as it ran.

“Doe je mee? Belangrijk je hebt al 1000+ volgers, een e-mail lijst en minimaal 10k per maand omzet Klik hieronder voor alle details https://shinebusinessschool.wilandthepeople.com/Consistent-…”

75 creatives · first ran March 2026

“Verdienen zonder te lanceren tijdens de wintermaanden💸 5–20k aan cash tijdens de wintermaanden 🔥 Je blijft licht, slim en consistent zichtbaar ✨ 5–8 selling story formats die werken met kr…”

24 creatives · first ran February 2026

“Een fluitende JA op een 28k Offerte.. Akkoord op een 65k offerte.. Een eerste 40k lazy lancering… Wakker worden met 999 euro elke dag. Wat deze ondernemers gemeen hebben is dat de mijn More …”

24 creatives · first ran March 2026

“Iedereen schreeuwt om zichtbaarheid, maar jij wil geen views. Je wilt gewoon leads die kopen. En daarvoor is maar 1 ding nodig: reactie. - Eén simpele post - Meer dan 100 reacties - En metee…”

23 creatives · first ran September 2025

“Stop ❌met low-ticket producten die niks opleveren En maak een micro-magneet 🧲die een instap is die elke dag evergreen verkoopt EN kwalitatieve leads oplevert voor het echte werk ✅ Wachtlijs…”

19 creatives · first ran May 2026

Their most recent creatives

The newest distinct visuals we have recorded, with how long each has been running.

12d · July 2026

0d · June 2026

6d · June 2026

4d · June 2026

1d · June 2026

Who their ads reached in Europe

Published by Meta under the Digital Services Act, so it is measured rather than modelled · 1 of their ads carry a breakdown. Everything below is a share of their EUROPEAN reach, not of their total audience: Meta publishes this for the EEA and nowhere else.

Age and gender · EU reach only

100% women · 0% men

18-242%

25-3427%

35-4443%

45-5418%

55-648%

65+2%

women men and unspecified

Which EU countries

Netherlands100%

Shares of European reach only, not of their total audience · Meta publishes this breakdown for the EEA and nowhere else, so an advertiser can do most of their volume outside Europe without any of it showing here. Counted across 1 ads that carry a breakdown, 11,935 people reached in the EEA.

Behind the wall

You are seeing 6 of 888 creatives, and none of what sits behind them

Every creative, searchable and filterable888 recorded
The page each ad sends people to
The funnel behind it, step by step
The stack running it, where we can detect it
Who each ad reached in the EU · age, gender, country175 ads carry it
Alerts when they launch something new

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Questions people ask about this page

Where does this come from?: Every figure is counted from ads Wil + The People ran on Meta, collected from the public ad library. The copy is quoted as it ran and the dates are the ones the ads carry. Nothing on this page is estimated, modelled or bought from a third party.
Are these ads running right now?: We cannot say that, and we do not. Meta closes an ad record when it stops, so what we can establish is when a creative started and how long it ran, not whether it is live at this second. Anyone claiming otherwise from this data is guessing.
Is this every ad they have run?: No. It is what has been advertised publicly and collected, which makes every count a floor rather than a census.
How do I see the funnel behind these ads?: That part sits behind an account. This page publishes what the ads themselves say; the funnel each one opens, the stack running it, the offer and its price are what the product opens.

Knowing what Wil + The People writes is the easy half

What sits behind the ad · the funnel it opens, the stack running it, the offer it sells and what that offer charges · is the half this page does not show. That is what the product opens.

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Where these numbers come from

Every figure on this page is counted from ads collected in the Meta ad library, and nothing is inferred: the copy is quoted as it ran, the dates are the ones the advertiser's own ads carry. Ad counts are a floor rather than a census · we hold what has been advertised publicly and collected, not everything that ever ran. Nothing here says an ad is live right now, because that is not something this data can establish · Meta closes the record when an ad stops, and our own collection runs weekly, so the honest statement is when a creative started and how long it ran. The most recent creative here started Jul 12, 2026.

Last measured Aug 6, 2026.