Where does this come from?

Every figure is counted from ads Effecto ran on Meta, collected from the public ad library. The copy is quoted as it ran and the dates are the ones the ads carry. Nothing on this page is estimated, modelled or bought from a third party.

Are these ads running right now?

We check every night. The status at the top of this page, the number of ads live now or the date of the last one, comes from re-walking this advertiser across the Meta ad library every night, in every country we cover. What we do not claim is the exact state in the hours between two nightly checks.

Is this every ad they have run?

No. It is what has been advertised publicly and collected, which makes every count a floor rather than a census.

How do I see the funnel behind these ads?

This page publishes what the ads themselves say. The funnel each ad opens, step by step with page captures, the offer and its price are in the app.

Advertiser

Effecto ads, funnel & landing page

Effecto runs 651 creatives on 9 pieces of copy. Everything below is counted from their own ads, as Meta publishes them · what they wrote, what they showed, when each one started. Nothing here is inferred.

Last ad launched Aug 12, 2026

See all of Effecto's ads

Free account · no card

Operating from

United States

Creatives recorded

651

Every ad we hold

Distinct ad copy

72 creatives per piece of copy, on average

Longest run

117d

Started April 2026

Median EU reach

3,659

Across the 26 ads that carry it

What they keep repeating

Effecto runs 651 creatives on 9 different pieces of copy. These are the ones they reuse most · the wording is theirs, quoted as it ran.

“Self-care isn’t selfish. Take control of your mental health with the most popular program created by Cognitive Behavior Specialists 🎉 Effecto’s personalized plan helps you: ✅ Improve focus …”

270 creatives · first ran November 2025

“El autocuidado no es egoísmo. Toma el control de tu salud mental con el programa más popular creado por especialistas en terapia cognitivo-conductual 🎉 El plan personalizado de Effecto te a…”

160 creatives · first ran December 2025

“Selbstfürsorge ist nicht egoistisch. Nimm deine mentale Gesundheit selbst in die Hand – mit dem beliebtesten Programm, entwickelt von Expert:innen für kognitive Verhaltenstherapie 🎉 Der per…”

82 creatives · first ran December 2025

“Prendersi cura di sé non è egoismo. Riprendi il controllo della tua salute mentale con il programma più popolare creato da specialisti in terapia cognitivo-comportamentale 🎉 Il piano person…”

69 creatives · first ran December 2025

“Prendre soin de soi, ce n’est pas être égoïste. Reprenez le contrôle de votre santé mentale grâce au programme le plus populaire, conçu par des spécialistes en thérapie cognitivo-comportemen…”

58 creatives · first ran December 2025

Their most recent creatives

The newest distinct visuals we have recorded, with how long each has been running.

11d · June 2026

8d · June 2026

4d · June 2026

22d · May 2026

4d · May 2026

10d · May 2026

Effecto's longest-running ads

Ranked by how long each ad has run, from the start date Meta publishes. An advertiser keeps paying for an ad that works, so these are the ones worth studying.

Ran 126 daysVideo

Effecto

View on Meta Ad Library

Ran 126 daysVideo

Effecto

View on Meta Ad Library

Ran 126 daysVideo

Effecto

View on Meta Ad Library

Ran 118 daysVideo

Effecto

View on Meta Ad Library

Stack and traffic

Tools detected on their pages, and the estimated monthly visits to their own site, given as a range.

Email / CRM: Klaviyo

Estimated monthly visits

1K to 10K

To effectoapp.com · third-party estimate, shown as a range

Who their ads reached in Europe

Published by Meta under the Digital Services Act, so it is measured rather than modelled · 28 of their ads carry a breakdown. Everything below is a share of their EUROPEAN reach, not of their total audience: Meta publishes this for the EEA and nowhere else.

Age and gender · EU reach only

91% women · 6% men

18-245%

25-3427%

35-4442%

45-5420%

55-646%

65+1%

Unknown0%

women men and unspecified

Which EU countries

Germany86%
Austria9%
France4%
Italy0%
Romania0%
United Kingdom0%
Bulgaria0%
Ireland0%

Shares of European reach only, not of their total audience · Meta publishes this breakdown for the EEA and nowhere else, so an advertiser can do most of their volume outside Europe without any of it showing here. Counted across 28 ads that carry a breakdown, 267,564 people reached in the EEA.

Behind the wall

You are seeing 6 of 651 creatives, and none of what sits behind them

Every creative, searchable and filterable651 recorded
Every page each ad sends people to, with the full capture
Every funnel, step by step
Traffic and ad history over time
Who each ad reached in the EU · age, gender, country26 ads carry it
Alerts when they launch something new

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Other wellness & self-care advertisers in United States

Same market, same country · the people this one is actually competing with for attention.

Neurotoned

8,379ads recorded

Mindway

4,479ads recorded

younity International

2,610ads recorded

The Four Winds Society

2,587ads recorded

Sarah Tran

2,420ads recorded

Step Into Your Power

2,375ads recorded

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Questions people ask about this page

Where does this come from?: Every figure is counted from ads Effecto ran on Meta, collected from the public ad library. The copy is quoted as it ran and the dates are the ones the ads carry. Nothing on this page is estimated, modelled or bought from a third party.
Are these ads running right now?: We check every night. The status at the top of this page, the number of ads live now or the date of the last one, comes from re-walking this advertiser across the Meta ad library every night, in every country we cover. What we do not claim is the exact state in the hours between two nightly checks.
Is this every ad they have run?: No. It is what has been advertised publicly and collected, which makes every count a floor rather than a census.
How do I see the funnel behind these ads?: This page publishes what the ads themselves say. The funnel each ad opens, step by step with page captures, the offer and its price are in the app.

Knowing what Effecto writes is the easy half

What sits behind the ad · the funnel it opens, the stack running it, the offer it sells and what that offer charges · is the half this page does not show. That is what the product opens.

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Where these numbers come from

Every figure on this page is counted from ads collected in the Meta ad library, and nothing is inferred: the copy is quoted as it ran, the dates are the ones the advertiser's own ads carry. Ad counts are a floor rather than a census · we hold what has been advertised publicly and collected, not everything that ever ran. When this page shows an advertising status at the top, it is re-checked every night · our web tour re-walks this advertiser's live ads across the Meta ad library daily, so the number of ads live now and the date of their last one are current as of the check we show, not a weekly snapshot. The most recent creative here started Jun 22, 2026.

Last measured Oct 31, 2026.