Where does this come from?

Every figure is counted from ads The Lasting Change ran on Meta, collected from the public ad library. The copy is quoted as it ran and the dates are the ones the ads carry. Nothing on this page is estimated, modelled or bought from a third party.

Are these ads running right now?

We check every night. The status at the top of this page, the number of ads live now or the date of the last one, comes from re-walking this advertiser across the Meta ad library every night, in every country we cover. What we do not claim is the exact state in the hours between two nightly checks.

Is this every ad they have run?

No. It is what has been advertised publicly and collected, which makes every count a floor rather than a census.

How do I see the funnel behind these ads?

The main one is above: a quiz funnel, with its landing page, the offer and the tools we detected. Every funnel behind every ad, step by step with page captures, is in the app.

Advertiser

The Lasting Change ads, funnel & landing page

The Lasting Change runs 7,634 creatives on 24 pieces of copy. Everything below is counted from their own ads, as Meta publishes them · what they wrote, what they showed, when each one started. Nothing here is inferred.

2 ads live now· checked Oct 31, 2026

See all of The Lasting Change's ads

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Operating from

United States

Creatives recorded

7,634

Every ad we hold

Distinct ad copy

318 creatives per piece of copy, on average

Longest run

540d

Started July 2024

Median EU reach

2,386

Across the 3,625 ads that carry it

What they keep repeating

The Lasting Change runs 7,634 creatives on 24 different pieces of copy. These are the ones they reuse most · the wording is theirs, quoted as it ran.

“Life feels better when your habits work for you, not against you. This expert-backed book helps you become the version you’ve always dreamed of. Get your personalized book — and start making…”

2,031 creatives · first ran June 2025

“Ein glückliches und erfülltes Leben zu führen, muss nicht schwer sein. Dieser Leitfaden, erstellt von einer Gruppe von Experten für Verhaltensänderungen und Psychologen, hilft dir, dich selb…”

1,352 creatives · first ran April 2025

“Vivir una vida feliz y plena no tiene por qué ser difícil. Esta guía, creada por un grupo de expertos, en cambio, de comportamiento y psicólogos, te ayudará a redescubrirte a ti mismo. Comie…”

1,009 creatives · first ran April 2025

“Vivre une vie heureuse et épanouie ne doit pas être difficile. Ce guide, créé par un groupe d’experts en changement comportemental et de psychologues, vous aidera à vous redécouvrir. Commenc…”

960 creatives · first ran June 2025

“Living a healthy life doesn’t have to be hard. With the help of the fully personalized Lasting Change self-growth book, you will achieve your personal goals, stay healthy, and be well the ea…”

540 creatives · first ran July 2024

Their most recent creatives

The newest distinct visuals we have recorded, with how long each has been running.

4d · June 2026

5d · June 2026

2d · June 2026

6d · June 2026

7d · June 2026

The Lasting Change's longest-running ads

Ranked by how long each ad has run, from the start date Meta publishes. An advertiser keeps paying for an ad that works, so these are the ones worth studying.

Ran 540 daysVideo

The Lasting Change

View on Meta Ad Library

Ran 539 daysVideo

The Lasting Change

View on Meta Ad Library

Ran 538 daysVideo

The Lasting Change

View on Meta Ad Library

Ran 536 daysVideo

The Lasting Change

View on Meta Ad Library

The Lasting Change's funnel and landing page

The page their ads send people to, taken apart: the entry ad, the landing page, the offer and the tools that run it. Read from the pages themselves; the full capture and every step stay in the app.

Quiz funnel

by The Lasting Change

1 · The ad
Running 168 days
Meta Ad Library
2 · The page
thelastingchange.com
Lasting Change: Self-growth book
3 · The offer
1 step
Landing page
No price shown on the page
4 · The tools
Nextjs

Who their ads reached in Europe

Published by Meta under the Digital Services Act, so it is measured rather than modelled · 200 of their ads carry a breakdown. Everything below is a share of their EUROPEAN reach, not of their total audience: Meta publishes this for the EEA and nowhere else.

Age and gender · EU reach only

89% women · 7% men

18-2413%

25-3442%

35-4428%

45-5413%

55-644%

65+1%

Unknown0%

women men and unspecified

Which EU countries

Germany25%
Italy21%
France16%
Austria9%
Spain8%
Belgium6%
Portugal3%
Ireland2%

Shares of European reach only, not of their total audience · Meta publishes this breakdown for the EEA and nowhere else, so an advertiser can do most of their volume outside Europe without any of it showing here. Counted across 200 ads that carry a breakdown, 2,688,479 people reached in the EEA.

Behind the wall

You are seeing 6 of 7,634 creatives, and none of what sits behind them

Every creative, searchable and filterable7,634 recorded
Every page each ad sends people to, with the full capture
Every funnel, step by step
Traffic and ad history over time
Who each ad reached in the EU · age, gender, country3,625 ads carry it
Alerts when they launch something new

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Other women's coaching advertisers in United States

Same market, same country · the people this one is actually competing with for attention.

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2,079ads recorded

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1,601ads recorded

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Questions people ask about this page

Where does this come from?: Every figure is counted from ads The Lasting Change ran on Meta, collected from the public ad library. The copy is quoted as it ran and the dates are the ones the ads carry. Nothing on this page is estimated, modelled or bought from a third party.
Are these ads running right now?: We check every night. The status at the top of this page, the number of ads live now or the date of the last one, comes from re-walking this advertiser across the Meta ad library every night, in every country we cover. What we do not claim is the exact state in the hours between two nightly checks.
Is this every ad they have run?: No. It is what has been advertised publicly and collected, which makes every count a floor rather than a census.
How do I see the funnel behind these ads?: The main one is above: a quiz funnel, with its landing page, the offer and the tools we detected. Every funnel behind every ad, step by step with page captures, is in the app.

Knowing what The Lasting Change writes is the easy half

What sits behind the ad · the funnel it opens, the stack running it, the offer it sells and what that offer charges · is the half this page does not show. That is what the product opens.

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Where these numbers come from

Every figure on this page is counted from ads collected in the Meta ad library, and nothing is inferred: the copy is quoted as it ran, the dates are the ones the advertiser's own ads carry. Ad counts are a floor rather than a census · we hold what has been advertised publicly and collected, not everything that ever ran. When this page shows an advertising status at the top, it is re-checked every night · our web tour re-walks this advertiser's live ads across the Meta ad library daily, so the number of ads live now and the date of their last one are current as of the check we show, not a weekly snapshot. The most recent creative here started Jun 10, 2026.

Last measured Oct 31, 2026.