Docs · Data · Updated November 12, 2026
Find the coaches and course creators who sell in a niche
LaunchSpy tracks coaches, course creators and infopreneurs worldwide: people who sell courses, coaching, mentoring and paid communities. Each one has a profile with a niche, a market, the platforms the business runs on and its advertising volume.
Questions it answers
- Who sells in my niche, in my country?
- Who advertises the most right now?
- Is this niche crowded?
- Which coaches run their business on Skool, Kajabi or Hotmart?
- What is this competitor doing, and are they scaling?
Tools and routes
| MCP tool | REST route | Use |
|---|---|---|
| search_creators | GET /api/v1/creators | Search by query, niche, country, language, platform, min_ads. Sort by ads, active_ads, followers or recent. |
| get_creator | GET /api/v1/creators/{slug} | One profile by slug. |
Fields returned
| Field | Content |
|---|---|
| slug, name, bio, avatar_url | Identity. The slug is the handle to pass to the other tools. |
| niche | One value of a closed list of niches. Passing an unknown niche returns the full list. |
| country, language | The market the coach sells to, and the language of the business. |
| platforms, backend_platform | Hosting platforms the business runs on, for example Skool, Kajabi, Hotmart, Systeme.io. |
| followers | Follower count. |
| ads.total, ads.active | Ads tracked in total, and ads running now. |
| ads.started_last_30d, ads.started_previous_30d, ads.net_new_30d | Launch cadence: new ads in the last 30 days against the 30 days before. |
| socials | Links to the coach's own X, LinkedIn, YouTube, Instagram and TikTok accounts. |
| website, badges, verified, last_activity_at, tracked_since | Website, public badges (new, rising, proven, leader) and dates. |
Niches and markets
Niches follow a closed list. Pass a domain such as Coaching, Trading & Finance or Health & Fitness to include all its sub-niches, or an exact sub-niche such as Life Coaching or Crypto Trading.
To map a niche, call search_creators with niche and country, sorted by active_ads, then get_creator on the leaders to read their launch cadence.