Where does this come from?

Every figure is counted from ads Will Nelson ran on Meta, collected from the public ad library. The copy is quoted as it ran and the dates are the ones the ads carry. Nothing on this page is estimated, modelled or bought from a third party.

Are these ads running right now?

We check every night. The status at the top of this page, the number of ads live now or the date of the last one, comes from re-walking this advertiser across the Meta ad library every night, in every country we cover. What we do not claim is the exact state in the hours between two nightly checks.

Is this every ad they have run?

No. It is what has been advertised publicly and collected, which makes every count a floor rather than a census.

How do I see the funnel behind these ads?

The main one is above: a sales page funnel, with its landing page, the offer and the tools we detected. Every funnel behind every ad, step by step with page captures, is in the app.

Advertiser

Will Nelson ads, funnel & landing page

Will Nelson runs 4,711 creatives on 185 pieces of copy. Everything below is counted from their own ads, as Meta publishes them · what they wrote, what they showed, when each one started. Nothing here is inferred.

173 ads live now· checked Oct 31, 2026

See all of Will Nelson's ads

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Operating from

United States

Creatives recorded

4,711

Every ad we hold

Distinct ad copy

185

25 creatives per piece of copy, on average

Longest run

184d

Started November 2025

Median EU reach

Across the 783 ads that carry it

What they keep repeating

Will Nelson runs 4,711 creatives on 185 different pieces of copy. These are the ones they reuse most · the wording is theirs, quoted as it ran.

“You don’t need more followers. You need more leads. If you’ve been posting content hoping it’ll magically bring in clients… But all it’s bringing is burnout — It’s time to try something that…”

911 creatives · first ran July 2025

“If you are an online fitness coach stuck trading time for money or capped by referrals and organic content, this is for you. We help online fitness coaches scale to $100k per month by instal…”

823 creatives · first ran January 2026

“You're good at coaching. You just need more clients. And I know that's a weird thing to say to someone who's already winning. You've got clients. You've got results. You've got proof that wh…”

373 creatives · first ran April 2026

“If you've given up on Facebook ads for your fitness business… I get it. You probably blew a few thousand bucks. Got a flood of leads who couldn't afford a $20 Costco membership... let alone …”

280 creatives · first ran December 2025

“👉 Online fitness coaches… posting all day is keeping you broke. The truth? Clients don’t come from posting more — they come from having a system that books calls and closes sales without yo…”

230 creatives · first ran August 2025

Their most recent creatives

The newest distinct visuals we have recorded, with how long each has been running.

0d · July 2026

Will Nelson's longest-running ads

Ranked by how long each ad has run, from the start date Meta publishes. An advertiser keeps paying for an ad that works, so these are the ones worth studying.

Ran 184 days

Will Nelson

View on Meta Ad Library

Ran 184 daysVideo

Will Nelson

View on Meta Ad Library

Ran 184 daysVideo

Will Nelson

View on Meta Ad Library

Ran 177 daysVideo

Will Nelson

View on Meta Ad Library

Will Nelson's funnel and landing page

The page their ads send people to, taken apart: the entry ad, the landing page, the offer and the tools that run it. Read from the pages themselves; the full capture and every step stay in the app.

Sales page funnel

by Will Nelson

1 · The ad
Running 6 days
Meta Ad Library
2 · The page
thefitproceo.com
The Fit Pro CEO
3 · The offer
1 step
Landing page
Price seen on the page: $50 · $101
4 · The tools
No tool detected on the page.

Stack and traffic

Tools detected on their pages, and the estimated monthly visits to their own site, given as a range.

Estimated monthly visits

1K to 10K

To thefitproceo.com · third-party estimate, shown as a range

Who their ads reached in Europe

Published by Meta under the Digital Services Act, so it is measured rather than modelled · 200 of their ads carry a breakdown. Everything below is a share of their EUROPEAN reach, not of their total audience: Meta publishes this for the EEA and nowhere else.

Age and gender · EU reach only

37% women · 61% men

18-243%

25-3467%

35-4429%

45-542%

55-640%

65+0%

Unknown0%

women men and unspecified

Which EU countries

Ireland40%
United Kingdom24%
Italy18%
France16%
Germany3%

Shares of European reach only, not of their total audience · Meta publishes this breakdown for the EEA and nowhere else, so an advertiser can do most of their volume outside Europe without any of it showing here. Counted across 200 ads that carry a breakdown, 273,010 people reached in the EEA.

Behind the wall

You are seeing 6 of 4,711 creatives, and none of what sits behind them

Every creative, searchable and filterable4,711 recorded
Every page each ad sends people to, with the full capture
Every funnel, step by step
Traffic and ad history over time
Who each ad reached in the EU · age, gender, country783 ads carry it
Alerts when they launch something new

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Other smma & agency advertisers in United States

Same market, same country · the people this one is actually competing with for attention.

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Questions people ask about this page

Where does this come from?: Every figure is counted from ads Will Nelson ran on Meta, collected from the public ad library. The copy is quoted as it ran and the dates are the ones the ads carry. Nothing on this page is estimated, modelled or bought from a third party.
Are these ads running right now?: We check every night. The status at the top of this page, the number of ads live now or the date of the last one, comes from re-walking this advertiser across the Meta ad library every night, in every country we cover. What we do not claim is the exact state in the hours between two nightly checks.
Is this every ad they have run?: No. It is what has been advertised publicly and collected, which makes every count a floor rather than a census.
How do I see the funnel behind these ads?: The main one is above: a sales page funnel, with its landing page, the offer and the tools we detected. Every funnel behind every ad, step by step with page captures, is in the app.

Knowing what Will Nelson writes is the easy half

What sits behind the ad · the funnel it opens, the stack running it, the offer it sells and what that offer charges · is the half this page does not show. That is what the product opens.

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Where these numbers come from

Every figure on this page is counted from ads collected in the Meta ad library, and nothing is inferred: the copy is quoted as it ran, the dates are the ones the advertiser's own ads carry. Ad counts are a floor rather than a census · we hold what has been advertised publicly and collected, not everything that ever ran. When this page shows an advertising status at the top, it is re-checked every night · our web tour re-walks this advertiser's live ads across the Meta ad library daily, so the number of ads live now and the date of their last one are current as of the check we show, not a weekly snapshot. The most recent creative here started Jul 20, 2026.

Last measured Oct 31, 2026.