Where does this come from?

Every figure is counted from ads Dr Jordan B Peterson ran on Meta, collected from the public ad library. The copy is quoted as it ran and the dates are the ones the ads carry. Nothing on this page is estimated, modelled or bought from a third party.

Are these ads running right now?

We check every night. The status at the top of this page, the number of ads live now or the date of the last one, comes from re-walking this advertiser across the Meta ad library every night, in every country we cover. What we do not claim is the exact state in the hours between two nightly checks.

Is this every ad they have run?

No. It is what has been advertised publicly and collected, which makes every count a floor rather than a census.

How do I see the funnel behind these ads?

The main one is above: a sales page funnel, with its landing page, the offer and the tools we detected. Every funnel behind every ad, step by step with page captures, is in the app.

Advertiser

Dr Jordan B Peterson ads, funnel & landing page

Dr Jordan B Peterson runs 2,287 creatives on 36 pieces of copy. Everything below is counted from their own ads, as Meta publishes them · what they wrote, what they showed, when each one started. Nothing here is inferred.

174 ads live now· checked Oct 31, 2026

See all of Dr Jordan B Peterson's ads

Free account · no card

Operating from

United States

Creatives recorded

2,287

Every ad we hold

Distinct ad copy

64 creatives per piece of copy, on average

Longest run

937d

Started December 2023

Median EU reach

55,989

Across the 101 ads that carry it

What they keep repeating

Dr Jordan B Peterson runs 2,287 creatives on 36 different pieces of copy. These are the ones they reuse most · the wording is theirs, quoted as it ran.

“Reclaim your education with Peterson Academy. Access 60+ university level courses from world-class professors, available anytime, anywhere. Four new courses added monthly. Join a vibrant com…”

87 creatives · first ran September 2025

“Reclaim your education with Peterson Academy. Access 53+ university level courses from world-class professors, available anytime, anywhere. Four new courses added monthly. Join a vibrant com…”

84 creatives · first ran July 2025

“No university dares teach you this. Not anymore. Ten hours inside Nietzsche's most dangerous book, Beyond Good and Evil. Dr. Jordan B. Peterson's new course is now available on Peterson Acad…”

40 creatives · first ran June 2026

“Self-Authoring helps you figure out who it is you want to be, make a plan and get clarity on your past. It develops a self-narrative that helps stabilize negative emotions and experience mor…”

29 creatives · first ran December 2023

“Reclaim your education with Peterson Academy. Access 85+ university level courses from world-class professors, available anytime, anywhere. Four new courses added monthly. Join a vibrant com…”

27 creatives · first ran May 2026

Their most recent creatives

The newest distinct visuals we have recorded, with how long each has been running.

Dr Jordan B Peterson ad creative, July 2026

0d · July 2026

2d · July 2026

Dr Jordan B Peterson's longest-running ads

Ranked by how long each ad has run, from the start date Meta publishes. An advertiser keeps paying for an ad that works, so these are the ones worth studying.

Running 1,042 days

Dr Jordan B Peterson

View on Meta Ad Library

Running 1,042 daysVideo

Dr Jordan B Peterson

View on Meta Ad Library

Running 1,042 daysVideo

Dr Jordan B Peterson

View on Meta Ad Library

Running 1,042 days

Dr Jordan B Peterson

View on Meta Ad Library

Dr Jordan B Peterson's funnel and landing page

The page their ads send people to, taken apart: the entry ad, the landing page, the offer and the tools that run it. Read from the pages themselves; the full capture and every step stay in the app.

Sales page funnel

by Dr Jordan B Peterson

1 · The ad
Running 83 days
Meta Ad Library
2 · The page
selfauthoring.com
Self Authoring
3 · The offer
1 step
Landing page
No price shown on the page
4 · The tools
WordPressStripe

Stack and traffic

Tools detected on their pages, and the estimated monthly visits to their own site, given as a range.

Page builder: WordPress
Payment: Stripe

Estimated monthly visits

100K to 500K

To understandmyself.com · third-party estimate, shown as a range

Who their ads reached in Europe

Published by Meta under the Digital Services Act, so it is measured rather than modelled · 9 of their ads carry a breakdown. Everything below is a share of their EUROPEAN reach, not of their total audience: Meta publishes this for the EEA and nowhere else.

Age and gender · EU reach only

26% women · 72% men

18-2416%

25-3446%

35-4425%

45-549%

55-643%

65+2%

Unknown0%

women men and unspecified

Which EU countries

Germany9%
Ireland7%
Romania7%
Poland6%
Spain6%
Netherlands6%
Italy5%
Portugal5%

Shares of European reach only, not of their total audience · Meta publishes this breakdown for the EEA and nowhere else, so an advertiser can do most of their volume outside Europe without any of it showing here. Counted across 9 ads that carry a breakdown, 2,099,850 people reached in the EEA.

Behind the wall

You are seeing 6 of 2,287 creatives, and none of what sits behind them

Every creative, searchable and filterable2,287 recorded
Every page each ad sends people to, with the full capture
Every funnel, step by step
Traffic and ad history over time
Who each ad reached in the EU · age, gender, country101 ads carry it
Alerts when they launch something new

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Other career coaching advertisers in United States

Same market, same country · the people this one is actually competing with for attention.

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5,221ads recorded

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See all of Dr Jordan B Peterson's ads

Questions people ask about this page

Where does this come from?: Every figure is counted from ads Dr Jordan B Peterson ran on Meta, collected from the public ad library. The copy is quoted as it ran and the dates are the ones the ads carry. Nothing on this page is estimated, modelled or bought from a third party.
Are these ads running right now?: We check every night. The status at the top of this page, the number of ads live now or the date of the last one, comes from re-walking this advertiser across the Meta ad library every night, in every country we cover. What we do not claim is the exact state in the hours between two nightly checks.
Is this every ad they have run?: No. It is what has been advertised publicly and collected, which makes every count a floor rather than a census.
How do I see the funnel behind these ads?: The main one is above: a sales page funnel, with its landing page, the offer and the tools we detected. Every funnel behind every ad, step by step with page captures, is in the app.

Knowing what Dr Jordan B Peterson writes is the easy half

What sits behind the ad · the funnel it opens, the stack running it, the offer it sells and what that offer charges · is the half this page does not show. That is what the product opens.

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Where these numbers come from

Every figure on this page is counted from ads collected in the Meta ad library, and nothing is inferred: the copy is quoted as it ran, the dates are the ones the advertiser's own ads carry. Ad counts are a floor rather than a census · we hold what has been advertised publicly and collected, not everything that ever ran. When this page shows an advertising status at the top, it is re-checked every night · our web tour re-walks this advertiser's live ads across the Meta ad library daily, so the number of ads live now and the date of their last one are current as of the check we show, not a weekly snapshot. The most recent creative here started Jul 19, 2026.

Last measured Oct 31, 2026.