Advertiser
100 Walks · the ads they run
100 Walks runs 649 creatives on 159 pieces of copy. Everything below is counted from their own ads, as Meta publishes them · what they wrote, what they showed, when each one started. Nothing here is inferred.
Free account · no card
Operating from
United States
Creatives recorded
649
Every ad we hold
Distinct hooks
159
4 creatives per hook, on average
Longest run
159d
Started January 2025
Median EU reach
56
Across the 162 ads that carry it
What they keep repeating
100 Walks runs 649 creatives on 159 different pieces of copy. These are the ones they reuse most · the wording is theirs, quoted as it ran.
“Sometimes nothing is wrong exactly — but something feels… off. Life starts to feel small. Busy. Heavy. Like the days are happening to you instead of with you. Walking changes that. Not becau…”
40 creatives · first ran December 2025
“You're already walking. Why not make it more fun? The Kindling Awe Walking Kit gives you 15 activities to try on your walks this season — each one simple, meaningful, and worth a badge. Coll…”
39 creatives · first ran March 2026
“When did you last walk and come home feeling genuinely amazed? The Kindling Awe Walking Kit is a collection of 15 simple activities designed to help you find wonder on your everyday walks — …”
27 creatives · first ran March 2026
“🍂 Don’t let autumn pass you by. The Autumn Walks Challenge is self-paced — just 15 mindful walks. Walk wherever you are, whenever it works for you. Because autumn is too fleeting to miss. O…”
25 creatives · first ran October 2025
“If everything feels like a lot lately, you’re not alone. 🤍 A lot of us are carrying more than we talk about — mentally, emotionally, quietly. The 5-Day Walking Reset is a completely free, g…”
19 creatives · first ran January 2026
Their most recent creatives
The newest distinct visuals we have recorded, with how long each has been running.
0d · July 2026
0d · July 2026
1d · July 2026
1d · July 2026
0d · July 2026
1d · July 2026
Who their ads reached in Europe
Published by Meta under the Digital Services Act, so it is measured rather than modelled · 161 of their ads carry a breakdown. Everything below is a share of their EUROPEAN reach, not of their total audience: Meta publishes this for the EEA and nowhere else.
Age and gender · EU reach only
86% women · 12% men
women men and unspecified
Which EU countries
- Ireland21%
- Portugal10%
- Italy9%
- Poland8%
- Germany7%
- Hungary6%
- Netherlands6%
- Spain5%
Shares of European reach only, not of their total audience · Meta publishes this breakdown for the EEA and nowhere else, so an advertiser can do most of their volume outside Europe without any of it showing here. Counted across 161 ads that carry a breakdown, 47,284 people reached in the EEA.
Behind the wall
You are seeing 6 of 649 creatives, and none of what sits behind them
- Every creative, searchable and filterable649 recorded
- The page each ad sends people to
- The funnel behind it, step by step
- The stack running it, where we can detect it
- Who each ad reached in the EU · age, gender, country162 ads carry it
- Alerts when they launch something new
Other wellness & self-care advertisers in United States
Same market, same country · the people this one is actually competing with for attention.
Questions people ask about this page
- Where does this come from?
- Every figure is counted from ads 100 Walks ran on Meta, collected from the public ad library. The copy is quoted as it ran and the dates are the ones the ads carry. Nothing on this page is estimated, modelled or bought from a third party.
- Are these ads running right now?
- We cannot say that, and we do not. Meta closes an ad record when it stops, so what we can establish is when a creative started and how long it ran, not whether it is live at this second. Anyone claiming otherwise from this data is guessing.
- Is this every ad they have run?
- No. It is what has been advertised publicly and collected, which makes every count a floor rather than a census.
- How do I see the funnel behind these ads?
- That part sits behind an account. This page publishes what the ads themselves say; the funnel each one opens, the stack running it, the offer and its price are what the product opens.
Knowing what 100 Walks writes is the easy half
What sits behind the ad · the funnel it opens, the stack running it, the offer it sells and what that offer charges · is the half this page does not show. That is what the product opens.
Where these numbers come from
Every figure on this page is counted from ads collected in the Meta ad library, and nothing is inferred: the copy is quoted as it ran, the dates are the ones the advertiser's own ads carry. Ad counts are a floor rather than a census · we hold what has been advertised publicly and collected, not everything that ever ran. Nothing here says an ad is live right now, because that is not something this data can establish · Meta closes the record when an ad stops, and our own collection runs weekly, so the honest statement is when a creative started and how long it ran. The most recent creative here started Jul 20, 2026.
Last measured Sep 11, 2026.