Where does this come from?

Every figure is counted from ads 100 Walks ran on Meta, collected from the public ad library. The copy is quoted as it ran and the dates are the ones the ads carry. Nothing on this page is estimated, modelled or bought from a third party.

Are these ads running right now?

We check every night. The status at the top of this page, the number of ads live now or the date of the last one, comes from re-walking this advertiser across the Meta ad library every night, in every country we cover. What we do not claim is the exact state in the hours between two nightly checks.

Is this every ad they have run?

No. It is what has been advertised publicly and collected, which makes every count a floor rather than a census.

How do I see the funnel behind these ads?

The main one is above: a lead magnet funnel, with its landing page, the offer and the tools we detected. Every funnel behind every ad, step by step with page captures, is in the app.

Advertiser

100 Walks ads, funnel & landing page

100 Walks runs 649 creatives on 159 pieces of copy. Everything below is counted from their own ads, as Meta publishes them · what they wrote, what they showed, when each one started. Nothing here is inferred.

112 ads live now· checked Oct 31, 2026

See all of 100 Walks's ads

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Operating from

United States

Creatives recorded

649

Every ad we hold

Distinct ad copy

159

4 creatives per piece of copy, on average

Longest run

159d

Started January 2025

Median EU reach

Across the 162 ads that carry it

What they keep repeating

100 Walks runs 649 creatives on 159 different pieces of copy. These are the ones they reuse most · the wording is theirs, quoted as it ran.

“Sometimes nothing is wrong exactly — but something feels… off. Life starts to feel small. Busy. Heavy. Like the days are happening to you instead of with you. Walking changes that. Not becau…”

40 creatives · first ran December 2025

“You're already walking. Why not make it more fun? The Kindling Awe Walking Kit gives you 15 activities to try on your walks this season — each one simple, meaningful, and worth a badge. Coll…”

39 creatives · first ran March 2026

“When did you last walk and come home feeling genuinely amazed? The Kindling Awe Walking Kit is a collection of 15 simple activities designed to help you find wonder on your everyday walks — …”

27 creatives · first ran March 2026

“🍂 Don’t let autumn pass you by. The Autumn Walks Challenge is self-paced — just 15 mindful walks. Walk wherever you are, whenever it works for you. Because autumn is too fleeting to miss. O…”

25 creatives · first ran October 2025

“If everything feels like a lot lately, you’re not alone. 🤍 A lot of us are carrying more than we talk about — mentally, emotionally, quietly. The 5-Day Walking Reset is a completely free, g…”

19 creatives · first ran January 2026

Their most recent creatives

The newest distinct visuals we have recorded, with how long each has been running.

0d · July 2026

1d · July 2026

0d · July 2026

1d · July 2026

100 Walks's longest-running ads

Ranked by how long each ad has run, from the start date Meta publishes. An advertiser keeps paying for an ad that works, so these are the ones worth studying.

Ran 159 days

100 Walks

View on Meta Ad Library

Running 89 days

100 Walks

View on Meta Ad Library

Running 89 days

100 Walks

View on Meta Ad Library

Running 89 days

100 Walks

View on Meta Ad Library

100 Walks's funnel and landing page

The page their ads send people to, taken apart: the entry ad, the landing page, the offer and the tools that run it. Read from the pages themselves; the full capture and every step stay in the app.

Lead magnet funnel

by 100 Walks

1 · The ad
Running 0 days
Meta Ad Library
2 · The page
100walks.com
Kindling Awe Walking Kit - 100 Walks
3 · The offer
1 step
Landing page
Price seen on the page: $9 · $12
4 · The tools
WordPressStripe

Stack and traffic

Tools detected on their pages, and the estimated monthly visits to their own site, given as a range.

Page builder: SkoolWordPress
Payment: Stripe

Estimated monthly visits

1K to 10K

To 100walks.com · third-party estimate, shown as a range

Who their ads reached in Europe

Published by Meta under the Digital Services Act, so it is measured rather than modelled · 161 of their ads carry a breakdown. Everything below is a share of their EUROPEAN reach, not of their total audience: Meta publishes this for the EEA and nowhere else.

Age and gender · EU reach only

86% women · 12% men

18-242%

25-3414%

35-4428%

45-5428%

55-6418%

65+10%

Unknown0%

women men and unspecified

Which EU countries

Ireland21%
Portugal10%
Italy9%
Poland8%
Germany7%
Hungary6%
Netherlands6%
Spain5%

Shares of European reach only, not of their total audience · Meta publishes this breakdown for the EEA and nowhere else, so an advertiser can do most of their volume outside Europe without any of it showing here. Counted across 161 ads that carry a breakdown, 47,284 people reached in the EEA.

Behind the wall

You are seeing 6 of 649 creatives, and none of what sits behind them

Every creative, searchable and filterable649 recorded
Every page each ad sends people to, with the full capture
Every funnel, step by step
Traffic and ad history over time
Who each ad reached in the EU · age, gender, country162 ads carry it
Alerts when they launch something new

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Other wellness & self-care advertisers in United States

Same market, same country · the people this one is actually competing with for attention.

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8,379ads recorded

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5,759ads recorded

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4,479ads recorded

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2,610ads recorded

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2,587ads recorded

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2,420ads recorded

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Questions people ask about this page

Where does this come from?: Every figure is counted from ads 100 Walks ran on Meta, collected from the public ad library. The copy is quoted as it ran and the dates are the ones the ads carry. Nothing on this page is estimated, modelled or bought from a third party.
Are these ads running right now?: We check every night. The status at the top of this page, the number of ads live now or the date of the last one, comes from re-walking this advertiser across the Meta ad library every night, in every country we cover. What we do not claim is the exact state in the hours between two nightly checks.
Is this every ad they have run?: No. It is what has been advertised publicly and collected, which makes every count a floor rather than a census.
How do I see the funnel behind these ads?: The main one is above: a lead magnet funnel, with its landing page, the offer and the tools we detected. Every funnel behind every ad, step by step with page captures, is in the app.

Knowing what 100 Walks writes is the easy half

What sits behind the ad · the funnel it opens, the stack running it, the offer it sells and what that offer charges · is the half this page does not show. That is what the product opens.

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Where these numbers come from

Every figure on this page is counted from ads collected in the Meta ad library, and nothing is inferred: the copy is quoted as it ran, the dates are the ones the advertiser's own ads carry. Ad counts are a floor rather than a census · we hold what has been advertised publicly and collected, not everything that ever ran. When this page shows an advertising status at the top, it is re-checked every night · our web tour re-walks this advertiser's live ads across the Meta ad library daily, so the number of ads live now and the date of their last one are current as of the check we show, not a weekly snapshot. The most recent creative here started Jul 20, 2026.

Last measured Oct 31, 2026.