What kind of Facebook ads do coaches run?

Of the 366,511 ads live in our index for these niches (measured Oct 20, 2026), 56% are video. The most used buttons are Learn more (47%), See details (20%), Sign up (7.9%), Shop now (4.6%).

How long do coaches keep their ads running?

26% of their live ads have been running for 90 days or more. The longest-running ad on this page has been live for 5 days. Run time is the one performance signal Meta publishes for every commercial ad.

Where do these ads send people?

Among the funnels we analyzed behind the ads of US coaches in these niches: 359 webinar, 71 VSL, 85 book-a-call funnels. Counted Oct 20, 2026.

Can I see these ads for free?

Yes. Each ad links to its page in the Meta Ad Library, which shows every active ad. What the Ad Library does not do is sort by run time, group ads by niche or show the funnel behind each ad. That is what LaunchSpy adds.

How much do coaches spend on Facebook ads?

Nobody outside the advertiser can tell you: Meta publishes spend only for political and issue ads. For commercial ads the public signals are the start date and, in the EU, the reach. We sort by run time because it is the signal every ad carries.

Updated Oct 20, 2026

Webinar ad examples from coaches

Name: LaunchSpy
Author: LaunchSpy

Real ads that send people to a webinar or masterclass registration page, found behind live coaching funnels.

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Ads that lead to a webinar

Each card links to the original in the Meta Ad Library.

Running 5 days

John C. Maxwell

View on Meta Ad Library

What coaches' ads look like right now

Counted on the 366,511 ads live in our index for these niches, all markets. Measured Oct 20, 2026.

Running 90+ days

26%

of live ads

Video

56%

of live ads

Most used button

Learn more

47% of live ads

Buttons, most used first: Learn more 47% · See details 20% · Sign up 7.9% · Shop now 4.6%

Opening lines of the longest-running video ads

The first words spoken in the video, transcribed. Verbatim, longest-running first.

“Some modalities are a way that we represent things in our mind. And, you know, the interesting”
Transform Destiny · running 683 days
“Hey Brooke, it's Rayanne. I am telling you that I have done two piffs today. That is $1,600”
She Sells ® · running 582 days
“You know that weird, uncomfortable feeling when you start doing something new?”
She Sells ® · running 582 days
“Too many people in their life, in their business, in their relationships have destination disease.”
John C. Maxwell · running 553 days
“If you want to wear that fitted dress confidently, you might want to hear about this free program.”
Gravity Transformation · running 545 days
“I just wanted to record my gratitude to Ulysses who really opened a very positive”
Ad Guys & Co by Ulysses Wang · running 488 days

How coaches structure these campaigns

What the data shows, and what it cannot.

One ad, one funnel

Behind the ads of US coaches in these niches we analyzed 359 webinar, 71 VSL, 85 book-a-call funnels. Pick the funnel first, then write ads that sell the next step, not the program.

Judge creatives by run time

An advertiser pays for every day an ad stays live. The ads that last are the ones worth studying, which is why this page sorts by days running rather than by likes or recency.

Budget: what nobody can show you

Meta does not publish spend for commercial ads, so any figure you read about a coach's ad budget is a guess. Start small, keep what keeps running, cut what does not.

Webinar funnels behind these ads High-ticket call funnels How to funnel hack a coach

Other coaching niches

Life coaches Business coaches Fitness coaches Course creators All coaches

Questions people ask about this page

What kind of Facebook ads do coaches run?: Of the 366,511 ads live in our index for these niches (measured Oct 20, 2026), 56% are video. The most used buttons are Learn more (47%), See details (20%), Sign up (7.9%), Shop now (4.6%).
How long do coaches keep their ads running?: 26% of their live ads have been running for 90 days or more. The longest-running ad on this page has been live for 5 days. Run time is the one performance signal Meta publishes for every commercial ad.
Where do these ads send people?: Among the funnels we analyzed behind the ads of US coaches in these niches: 359 webinar, 71 VSL, 85 book-a-call funnels. Counted Oct 20, 2026.
Can I see these ads for free?: Yes. Each ad links to its page in the Meta Ad Library, which shows every active ad. What the Ad Library does not do is sort by run time, group ads by niche or show the funnel behind each ad. That is what LaunchSpy adds.
How much do coaches spend on Facebook ads?: Nobody outside the advertiser can tell you: Meta publishes spend only for political and issue ads. For commercial ads the public signals are the start date and, in the EU, the reach. We sort by run time because it is the signal every ad carries.

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Get the list of coaching ads running 90+ days

Every ad from US coaches in our data that has stayed live for 90 days or more, longest first. It opens right here.

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Every webinar ads ad, sorted by run time, with the funnel behind it

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Where these numbers come from

Ads: US coaches in our data, live at the last nightly check, media stored on our servers; days counted from the start date Meta publishes. Patterns: every live ad in our index for these niches, all markets.

Last measured Oct 20, 2026.

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