Launchspy

Platform

Hotmart creators, markets and ad volume

33,619 creators in our corpus run on Hotmart, across 38 countries. Their pages are the ones we have detected by fingerprinting the sites their ads point at · the platform is read off the page, never declared by the creator.

Hotmart logo

Largest market

Brazil

Creators tracked

33,619

Running on Hotmart

Countries

38

Where those creators operate

Ads recorded

156,663

All time, across those creators

Ads per creator

5

Average, which a handful of heavy advertisers pull upward

What Hotmart is

A marketplace for digital products with an affiliate network built into it. Brazilian, and by a wide margin the most common backend in Portuguese and Spanish speaking markets.

In this corpus it accounts for 33,619 creator accounts, with the heaviest concentration in Brazil. That is a count of businesses we have observed advertising, not of accounts opened · a platform can be far larger than its footprint here and still show a small number, because we only see the ones buying traffic.

Creators publishing ads on Hotmart

410 of them have enough tracked history to have a public profile. These are the 12 with the most ads recorded.

Market segments in Brazil

Hotmart is most concentrated in Brazil. These are the niche segments we publish for that country · they cover every platform, not this one alone.

Other platforms we track

Knowing someone is on Hotmart is the easy half

The half that changes a decision is what the offer costs, how the funnel around it is built, and which ads have been live long enough to be working. That is what the product opens.

Where these numbers come from

Platform detection is a fingerprint of the pages a creator's ads point at, so it reflects what they actually run rather than what they say. Creator counts include every infopreneur we have classified on this platform; the profiles listed above are the subset with enough recorded history to publish. Countries are where the creator operates, not where an ad was served. Refreshed hourly.

Last measured Jul 28, 2026.