Funnel gallery

VSL examples with the ads that drive them

A VSL page is mostly one video that does the selling. Each example below starts from the ad that sends people to it, with its run time, then the page, the steps, the price when shown and the tools.

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Funnels analyzed behind the ads of US coaches: 359 webinar · 71 VSL · 85 book-a-call. Updated Oct 20, 2026.

VSL funnels, one per coach

Open any card to see the funnel decoded: the ad, the page, the offer and the tools.

How a VSL funnel works

A video sales letter (VSL) replaces a long sales page with a single video: problem, story, proof, offer. The page around it is usually short, with the order or booking button appearing under the video.

For coaches, the VSL often ends on a call booking rather than a checkout, which is why many of these funnels carry a booking tool.

  1. 1Ad
  2. 2VSL page (video first)
  3. 3Order form, checkout or call booking
  4. 4Confirmation or upsell

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Questions people ask about this page

What is a VSL funnel?
A video sales letter (VSL) replaces a long sales page with a single video: problem, story, proof, offer. The page around it is usually short, with the order or booking button appearing under the video.
How many VSL funnels does LaunchSpy track for coaches?
71 detected behind the ads of US coaches in our data, as of Oct 20, 2026. This page shows 4 of them, one per coach, picked for how much of the funnel we could read from the pages.
How do you know if a funnel is working?
Nobody outside the business sees its sales. The public signal is the ad that feeds the funnel: Meta shows when each ad started, and an advertiser keeps paying for an ad only while it earns more than it costs. The longest-running entry ad on this page has been live for 90 days.
Where do the prices come from?
Only from the page itself: when a price is printed on the page, we show it as written. Funnels that end on a sales call usually show no price at all, and we say so rather than guess.
Is it OK to study a competitor’s funnel?
Everything here is public: ads from the Meta Ad Library and pages anyone can open. Studying how a funnel is built is standard practice; copying someone’s copy, videos or design is not something we show or recommend.

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Where these numbers come from

We follow live ads from US coaching advertisers to the pages they send traffic to, then read those pages: funnel type, steps, prices printed on the page and the tools found in the code. One funnel per coach, only coaches with a public LaunchSpy profile. Landing-page captures and full URLs stay inside the app.

Last measured Oct 20, 2026.