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Guide

How to price an online course

Most course pricing is a guess dressed up as strategy. The useful question is not « what is my course worth », which nobody can answer, but « what do comparable offers in this niche and this country actually charge, and where do I want to sit in that range ».

$7$15$25$39$59$97$149$297$497$997$2k+medianSchematic. The real shape differs by niche and by country · a US price copied into a Brazilian funnel is how launches die.
Anchor on the median of comparable offers, not on the cheapest or the loudest

The free method, step by step

  1. 01List 10 offers that solve the same problem for the same person. Not 10 courses in your general topic · 10 offers competing for the same buyer.
  2. 02Record the real price, not the anchor. The crossed-out number is decoration; what matters is the number on the checkout page.
  3. 03Record the payment plan too. A $997 offer sold as 3 × $397 is a different product commercially, and the split tells you about their buyer.
  4. 04Note the order bumps and upsells. Two offers at the same headline price can differ by double once the back end is counted.
  5. 05Note the format behind the price · self-paced, cohort, group coaching, one to one. Delivery cost is what makes a price defensible.
  6. 06Sort your ten prices and look at the middle. That median is your anchor, not the cheapest and not the most expensive.
  7. 07Choose your position deliberately: below the median buys volume and refunds, above it demands proof you may not have yet.

Do this per country. The same offer routinely sells at very different prices in the US, France and Brazil, and copying a US price into a Brazilian funnel is how launches die.

Where this stops working

  • Ten offers is a small sample, and you picked them, so it carries your bias.
  • Finding the real checkout price takes a click-through per offer, and some hide it behind an application call.
  • You see today. You cannot see that the niche moved from $297 to $497 over eighteen months, which is the trend that should inform your launch.
  • You cannot see who is actually selling. A high price on a page nobody visits is not a market signal.
  • It goes stale immediately, so the exercise has to be redone every time you launch.

How LaunchSpy does the same thing

  • Offer prices collected across the platforms infopreneurs actually sell on
  • Medians by niche and by country, so the anchor is a market rather than ten links you found
  • The ads behind each offer, so you can tell a real seller from a quiet page
  • The funnel in front of the price · bumps, upsells and payment plans included
  • Enough history to see where a niche is drifting, rather than a single snapshot

Questions people ask

Should I price below the competition to start?

Rarely. A low price attracts the buyers most likely to refund and least likely to finish, and it caps what you can spend to acquire them. It is easier to launch at the median with a smaller promise than to raise a price later.

How many payment plans should I offer?

One plan plus one split is enough for most offers. More options measurably reduce conversion, and every extra plan is another thing to support.

Does the price differ by country?

Substantially. Purchasing power and the local norm for a category both move it. Price against the country you are selling into, not against the US by default.

Do this for a whole niche, not one page at a time

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