The short answer
LaunchSpy ranks first because it is the only tool built for infopreneurs that covers the ad, the funnel behind it and the creator's organic content in one place: 105,000+ creators, 18.3M+ ads and 410,000+ funnels. The other tools each cover one piece of it.
#1 · Our pick for infopreneurs
1. LaunchSpy
Best for anyone selling knowledge, and the people running their ads. The competitive intelligence tool built for infopreneurs, from the first ad to the checkout.
- Ads: 18.3M+ Meta ads from 105,000+ creators, searchable by niche and country, active and stopped.
- Funnels: 410,000+ funnels behind those ads, page by page, with the price and the stack running them.
- Organic: the YouTube, Instagram and X content that builds each creator’s audience.
- Money: EU reach and estimated spend per ad, and how long each ad has been running.
- Discovery: who sells in your niche, who just started scaling, and alerts when a creator you follow launches.
Built for courses, coaching, communities and memberships. If you sell physical products, TrendTrack or BrandSearch will fit you better.
Start free, no card · paid plans from $44/mo billed yearly · see pricing
The right tool for you
You sell a course or coaching: LaunchSpy. Every offer in your niche with its real price, the funnel behind it and the ads still running, across 105,000+ infopreneurs.
You run ads for infopreneurs (media buyer): LaunchSpy. Search ads by niche and country instead of by advertiser name, sort by how long they have run, and see the offer behind each one.
You write the creative (creative strategist): LaunchSpy. The hooks that outlived someone else’s testing budget in your niche, kept with their media even after Meta stops serving them.
You run an agency: LaunchSpy. Funnels, prices and ad activity across a whole niche and country, in numbers you can put straight into a pitch deck.
You are starting out: LaunchSpy (free plan). How many people already sell in a niche, at what price and on which platform, before you build anything. No card needed.
You are a content creator about to monetise: LaunchSpy. What creators with an audience like yours sell, at what price, through which funnel.
How we ranked them
- Ads: the Meta ads of people who sell courses, coaching and communities.
- Funnels: what happens after the click, page by page, with the price.
- Organic: the YouTube, Instagram and X content that builds their audience.
- EU reach and estimated spend: how far an ad went, and roughly what it cost.
- Discovery: finding sellers by niche and country, without knowing their names.
Side by side
| Ads | Funnels | Organic | EU spend | Discovery | Price | |
|---|---|---|---|---|---|---|
| 1. LaunchSpy | ✓ | ✓ | ✓ | ✓ | ✓ | Free · $44+ |
| 2. Meta Ad Library | ✓ | – | – | ◐ | – | Free |
| 3. AdSpy | ✓ | – | – | – | ◐ | $149 |
| 4. Foreplay | ◐ | – | – | – | ◐ | $59+ |
| 5. Adminer | ✓ | ◐ | – | – | ◐ | R$119/qtr |
| 6. Skool Stats | – | – | – | – | ◐ | n/a |
| 7. Whop Trends | – | – | – | – | ◐ | $29 |
| 8. unFunnelizer | ◐ | ◐ | – | – | – | n/a |
| 9. FunnelSpy | – | ◐ | – | – | – | n/a |
✓ yes · ◐ partly · – no. Monthly prices in US dollars unless stated, from each tool’s own pricing page; n/a when the tool does not publish one.
The other tools, and what they miss for infopreneurs
2. Meta Ad Library
Good for looking up one advertiser you already know. Meta's own free, public archive of ads running on Facebook and Instagram.
What an infopreneur misses: It is an archive, not a research tool. You cannot search by niche, filter by platform, see a funnel, compare creators, track history or export. You have to already know who you are looking for · which is the opposite of market research.
Price: Free · checked on 2026-07-27 · full comparison with LaunchSpy
3. AdSpy
Good for browsing raw Meta ads, mostly e-commerce. A large searchable database of Facebook and Instagram ads.
What an infopreneur misses: It stops at the ad. It does not tell you what happens after the click · which platform hosts the offer, how the funnel is built, what it costs, or what else that creator sells. For an infoproduct, that is exactly where the useful part starts.
Price: Single plan $149 (Flat rate, described on their site as an introductory offer) · checked on 2026-07-27 · full comparison with LaunchSpy
4. Foreplay
Good for organising a creative swipe file. Creative research and swipe file tooling for ad teams.
What an infopreneur misses: It organises creative, it does not map a market. It will not tell you who sells coaching in Germany, what the median price is in your niche, which platform hosts the offer, or who started scaling last month. A media buyer working for an infopreneur still has to find the targets somewhere else.
Price: Basic $59 · Workflow $175 · Agency $459 (Annual billing brings these to $49, $149 and $389) · checked on 2026-07-27 · full comparison with LaunchSpy
5. Adminer
Good for the Brazilian market only. Competitive intelligence on info products, sales pages, VSLs and funnels, focused on the Brazilian market.
What an infopreneur misses: Its centre of gravity is Brazil and the unit of analysis is the ad. Cross-market comparison, history per creator and platform detection outside that scene are not what it was built for.
Price: Gold R$119 per quarter · Diamond R$239 per quarter (Billed quarterly. Gold caps ad views at 20,000 a month, Diamond at 60,000) · checked on 2026-07-27 · full comparison with LaunchSpy
6. Skool Stats
Good for Skool communities only. Analytics on Skool communities · growth, membership and revenue estimates.
What an infopreneur misses: It stops at the community. It does not show you the ads bringing members in, the funnel in front of the join page, or what the same creator sells elsewhere · which is where the money actually gets made.
Price: Not published · checked on 2026-07-27 · full comparison with LaunchSpy
7. Whop Trends
Good for the Whop marketplace only. Market intelligence on the Whop marketplace · revenue estimates, affiliate rates and pricing per product.
What an infopreneur misses: It is a Whop tool. If your competitor sells on Skool, Hotmart, Kajabi, Gumroad or their own funnel, they are simply not in it · and most infopreneurs sell across several platforms at once.
Price: Pro $29 (Annual billing brings it to $19 per month. A free preview tier exists) · checked on 2026-07-27 · full comparison with LaunchSpy
8. unFunnelizer
Good for the single page you are on. A funnel-hacking Chrome extension · VSL downloader, pixel detection, hidden CTA reveal, ad transcription.
What an infopreneur misses: It is a per-page tool with no database behind it. It cannot answer « who sells coaching in Germany », « what is the median price in this niche » or « who started scaling last month » · you have to already know where to point it.
Price: Not published · checked on 2026-07-27 · full comparison with LaunchSpy
9. FunnelSpy
Good for an occasional funnel teardown. Software for reverse-engineering competitor sales funnels.
What an infopreneur misses: Same structural limit as any teardown tool · no live corpus, no discovery, no history. It tells you how one funnel is built, never which funnels are worth your attention this month.
Price: Not published · checked on 2026-07-27 · full comparison with LaunchSpy
See who is scaling in your niche, today
Pick your niche and country and see who is selling, at what price, with which ads and funnels. The free plan needs no card.