What kind of Facebook ads do fitness coaches run?

Of the 142,249 ads live in our index for these niches (measured Oct 20, 2026), 61% are video. The most used buttons are Learn more (52%), See details (17%), Shop now (6.3%), Sign up (5.6%).

How long do fitness coaches keep their ads running?

26% of their live ads have been running for 90 days or more. The longest-running ad on this page has been live for 893 days. Run time is the one performance signal Meta publishes for every commercial ad.

Where do these ads send people?

Among the funnels we analyzed behind the ads of US coaches in these niches: 95 webinar, 17 VSL, 26 book-a-call funnels. Counted Oct 20, 2026.

Can I see these ads for free?

Yes. Each ad links to its page in the Meta Ad Library, which shows every active ad. What the Ad Library does not do is sort by run time, group ads by niche or show the funnel behind each ad. That is what LaunchSpy adds.

How much do coaches spend on Facebook ads?

Nobody outside the advertiser can tell you: Meta publishes spend only for political and issue ads. For commercial ads the public signals are the start date and, in the EU, the reach. We sort by run time because it is the signal every ad carries.

Updated Oct 20, 2026

Facebook ads for fitness coaches

Name: LaunchSpy
Author: LaunchSpy

Real ads from US fitness, nutrition and performance coaches, sorted by how long they have been running.

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The ads still running, longest first

12 of 34,624 live ads from 2,184 US fitness coaches in our data. Each card links to the original in the Meta Ad Library.

Running 893 days

Image · US coach

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Running 824 daysVideo

Video · US coach

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Running 814 days

Image · US coach

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Running 671 daysVideo

Video · US coach

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Running 545 daysVideo

Gravity Transformation

“If you want to wear that fitted dress confidently, you might want to hear about this free program.”

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Running 399 days

Image · US coach

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Running 345 daysVideo

Jessica Livingood

“Do you ever wonder why doctors don't tell you what cabbage can do to your heart?”

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Running 297 daysVideo

The Pause Life by Dr. Mary Claire Haver

“For this next month, I am doing the Paw Strong Challenge.”

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Running 271 days

Image · US coach

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Running 270 days

Ad · US coach

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Running 265 daysVideo

Video · US coach

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Running 207 daysVideo

V Shred

“Stop eating salads. If you're over 40 and the scale is stuck, listen up. This fixes everything.”

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34,612 more live ads

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What fitness coaches' ads look like right now

Counted on the 142,249 ads live in our index for these niches, all markets. Measured Oct 20, 2026.

Running 90+ days

26%

of live ads

Video

61%

of live ads

Most used button

Learn more

52% of live ads

Buttons, most used first: Learn more 52% · See details 17% · Shop now 6.3% · Sign up 5.6%

Opening lines of the longest-running video ads

The first words spoken in the video, transcribed. Verbatim, longest-running first.

“If you want to wear that fitted dress confidently, you might want to hear about this free program.”
Gravity Transformation · running 545 days
“Do you ever wonder why doctors don't tell you what cabbage can do to your heart?”
Jessica Livingood · running 345 days
“For this next month, I am doing the Paw Strong Challenge.”
The Pause Life by Dr. Mary Claire Haver · running 297 days
“Stop eating salads. If you're over 40 and the scale is stuck, listen up. This fixes everything.”
V Shred · running 207 days
“Is there one exercise people should just stop doing when trying to lose weight?”
V Shred · running 203 days
“The shoulder crunch is a grip that I developed in the late 1990s and early 2000s period.”
BJJ Fanatics Online Store · running 151 days

How coaches structure these campaigns

What the data shows, and what it cannot.

One ad, one funnel

Behind the ads of US coaches in these niches we analyzed 95 webinar, 17 VSL, 26 book-a-call funnels. Pick the funnel first, then write ads that sell the next step, not the program.

Judge creatives by run time

An advertiser pays for every day an ad stays live. The ads that last are the ones worth studying, which is why this page sorts by days running rather than by likes or recency.

Budget: what nobody can show you

Meta does not publish spend for commercial ads, so any figure you read about a coach's ad budget is a guess. Start small, keep what keeps running, cut what does not.

Webinar funnels behind these ads High-ticket call funnels How to funnel hack a coach

Other coaching niches

Life coaches Business coaches Course creators Webinar ads All coaches

Questions people ask about this page

What kind of Facebook ads do fitness coaches run?: Of the 142,249 ads live in our index for these niches (measured Oct 20, 2026), 61% are video. The most used buttons are Learn more (52%), See details (17%), Shop now (6.3%), Sign up (5.6%).
How long do fitness coaches keep their ads running?: 26% of their live ads have been running for 90 days or more. The longest-running ad on this page has been live for 893 days. Run time is the one performance signal Meta publishes for every commercial ad.
Where do these ads send people?: Among the funnels we analyzed behind the ads of US coaches in these niches: 95 webinar, 17 VSL, 26 book-a-call funnels. Counted Oct 20, 2026.
Can I see these ads for free?: Yes. Each ad links to its page in the Meta Ad Library, which shows every active ad. What the Ad Library does not do is sort by run time, group ads by niche or show the funnel behind each ad. That is what LaunchSpy adds.
How much do coaches spend on Facebook ads?: Nobody outside the advertiser can tell you: Meta publishes spend only for political and issue ads. For commercial ads the public signals are the start date and, in the EU, the reach. We sort by run time because it is the signal every ad carries.

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Get the list of coaching ads running 90+ days

Every ad from US coaches in our data that has stayed live for 90 days or more, longest first. It opens right here.

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Every fitness coaches ad, sorted by run time, with the funnel behind it

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Where these numbers come from

Ads: US coaches in our data, live at the last nightly check, media stored on our servers; days counted from the start date Meta publishes. Patterns: every live ad in our index for these niches, all markets.

Last measured Oct 20, 2026.

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